Celebrities, television personalities, film stars, rockstars, entrepreneurs and glitterati attended a fabulous reception aboard BlueBird, the famous 1938 motor yacht commissioned by Sir Malcolm Campbell holder of multiple world speed records. The event celebrated the announcement of the 430 Leading Hotels of the World joining Bentley, Moet Hennessy (LVMH), Purdey (Richemont), NetJets, Faberge, Canon and Monaco Yacht Show in the BOYD luxury brand experience on mobile.
Leading Hotels of the World includes glamorous properties including The Ritz, the incredible Sir Norman Foster designed Dolder Grand in Zurich and The Metropole and L’Heritage in Monaco. It is responsible for 87,000 reservations per night across the group. It will partner BOYD to showcase, through interactive experiences, its luxury properties around the globe.